PosturiteWork Bags

Three video ads for the Luma Backpack

18 s vertical ads for Meta Reels and Stories, built to Hugo’s brief: one for each element. Bags available from 1 November.

Draft for review These are animatics made with AI-generated footage of the real product. Every shot is designed to be swapped one-for-one with real phone footage. Please don’t share them outside the review.

E3 · Conversion

Desk to door

17:29. The whole ergonomic set-up packs into the bag on the beat: riser, keyboard, laptop, then the Penguin last. Zip, sling and out the door. The music drops to one note on the empty desk as the line types on.

On screen: Your ergonomic setup, packed. No voiceover.

E2 · Consideration

Mine’s the rain cover

Favourite feature to camera, then the hidden base pocket: the lime cover comes out and swoops on as the rain starts. Straps tightened, chest strap clicked, and the closing line in the drizzle.

Lines: Mine’s the rain cover. · An ergonomic rucksack. On screen: Getting wet? · Use protection. · Rain cover. Ready.

E1 · Awareness

What’s in your bag

Today’s kit laid flat, then packed one item per beat with a 1/7 → 7/7 counter. Zipped, on the shoulder, and the line to camera.

Line: This bag fits everything I need. … and lunch. On screen: Today’s kit. · Everything. Yes, everything. · Fits the whole setup.

For Hugo to decide

  1. Copy sign-off. The playful lines: …and lunch., Getting wet?, Use protection. (reused from the first film). Happy to swap any of them for straight versions.
  2. People. The presenter, “Maya”, is AI-generated, and Meta may label AI content. For the paid run, should we keep her or use real staff?
  3. Phone shoot. With the bags in house, a two-hour phone shoot can replace any generated shot one-for-one (the shot lists are ready). It would also fix the softest moments: some of the E1 packing beats and the small “P” on the rain cover after the swoop.
  4. End card. It currently says “From 1 November” with the logo and no URL. Should we add a URL or an offer?
  5. Flow Roller. The overnight variants (“Mine’s the wheels.”, “Friday desk to door”) follow once these three are approved.

Each ad: 1080×1920, 30 fps, 18 s, H.264 with AAC audio, −14 LUFS. Key text sits inside the Reels/Stories safe zones, and the Posturite logo is in every scene. There are no capacity, waterproof or health claims beyond “An ergonomic rucksack”. The players on this page show compressed previews; the Master and Clean links download full quality.