Explainer · 2:02 · Posturite

Human-led, AI-assisted.

The Posturite AI Charter and the basics of Copilot in about two minutes: what AI is for here, the five lines we don’t cross, our promise to customers, and how to brief Copilot well.

Captions are built into the film. The full transcript is below.

Chapters

  1. 0:00Where we stand
  2. 0:21Five lines we don’t cross
  3. 0:251 · The tools Posturite provides
  4. 0:332 · Information stays where it belongs
  5. 0:403 · AI doesn’t decide about people
  6. 0:464 · Nothing runs that nobody owns
  7. 0:525 · Reduce work, don’t move it
  8. 1:04Our promise to customers
  9. 1:12Using Copilot
  10. 1:16Brief it like a colleague
  11. 1:24Not quite right? Tell it
  12. 1:31Check it, own it
  13. 1:39If you’re not sure
  14. 1:46Start simple

Transcript

Where we stand

Human-led. AI-assisted. At Posturite, AI supports our judgement. It doesn’t replace it. We use it where it makes a real difference: taking routine work off people, helping us think better, and giving customers more time.

Five lines we don’t cross

And there are five lines we don’t cross.

  1. We use the tools Posturite provides, signed in as ourselves.
  2. Customer and personal information stays where it belongs.
  3. AI doesn’t decide about people.
  4. Nothing runs that nobody owns.
  5. AI should reduce work, not move it. If three lines will do, don’t send three pages.

Our promise to customers

For customers, that means accountable people, not algorithms.

Using Copilot

Every Posturite account comes with Copilot Chat. Talk to it like a colleague: what you need, why, any details, and how you want it back. Not quite right? Just tell it. Simpler. Shorter. As a table. Use it openly, and check it before you rely on it. Whoever sends it owns every word.

If you’re not sure

Not sure? Ask your line manager, or raise an IT ticket. Start simple. Keep experimenting. Stay in control.

How it was made

The same way as the narrated Positiv Plus re-cut: a script first, one voice, a score on a bar grid, and every frame drawn in code.

01

The script

Every line comes from the two documents.

The narration is the charter’s stance, its five lines and its customer promise, then the prompting guide’s basics: task, context, details and format, refining the answer, and checking it. The wording is shortened for speech, not changed.

02

Voice, score and sound · ElevenLabs

One take, one grid.

The narration is a single take, so the voice stays consistent. It is then split into 20 lines and placed on a 120 BPM bar grid, with a little more air between sections. The score was composed in seven sections that follow the film; for the customer promise, its rhythm drops away to piano and pads. Eighteen sound effects land on the narrator’s words.

03

Drawn in code

No footage, no stock.

Every frame is drawn by a small animation engine as a function of time, in the Posturite palette and Arimo, with Lucide line icons that draw themselves on. Each animation is keyed to the word that cues it, so the picture follows the voice.

Line one: we use the tools Posturite provides, signed in as ourselves. A Copilot Chat card signed in with a work account; personal accounts, free versions and whatever a colleague found are struck through.
Line one: the tools Posturite provides.
Line five: AI reduces work. It doesn’t move it. A stack of pages has folded into one note of three lines: know, decide, do.
Line five: three pages fold into three lines.
04

The chat window

A brief in four colours.

The Copilot section uses one chat window throughout. The brief, adapted from the guide’s team-meetings example, types itself in four colours as the narrator names each part. The answer then gets simpler, shorter, and turns into a table, and a magnifier checks each row before it is signed off. The window is an illustration, not Copilot’s real interface.

A chat window: the brief types itself with task, context and details highlighted in green, gold and coral.
Task, context, details, format.
The answer as a three-row table of changes and benefits, with simpler, shorter and as a table chips above the message box.
Simpler. Shorter. As a table.

Made from the Posturite AI Charter (draft, V3) and Getting started with Copilot: a guide to prompting. Narration (voice “George”), score and sound effects by ElevenLabs; animation and edit by Claude, in code.